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Tel Aviv Lighting Tender

Strategic product visualization that helped win a major municipal tender.

Creating realistic simulations for specific urban locations.

Business Context & Challenge

The tender required demonstrating how lighting solutions would look in specific locations.

The goal was to provide a decision-making tool that showed the actual impact of the products, going beyond standard catalog photos.

What Was Built

I created a series of high-fidelity photo-montages. Starting with photos of the actual empty locations, I integrated 3D models of the lighting fixtures with accurate scale, perspective, and lighting effects.

Business Results

These visualizations were key in the tender presentation,

proving that the proposed solutions fit the specific urban landscape.

The company won the tender.