I find friction in the products and systems people use every day, scope and ship the fix, and measure what changed. I lead the full product cycle for a high-traffic e-commerce site - from problem to spec to QA. Looking for my next product role in Israeli tech.
Every project starts with a written summary of who's affected, what's broken, and how we'll know it's fixed. Most bottlenecks I've seen at work were really problems that nobody had written down clearly.
Real product work happens with limited time, limited people, and incomplete information. I prioritize ruthlessly, scope to what's genuinely shippable, and treat trade-offs as part of the plan - not as failures.
Most of what I deliver is built by cross-functional partners I don't directly manage - developers, graphics, marketing, procurement. Clear specs, defined acceptance criteria, and staying close through QA are how the work actually lands.
A project isn't done when it ships - it's done when I know whether it worked. I look for a clear signal - a metric, stakeholder feedback, or a behavior change - before moving on.
ChatGPT
Cursor
Photoshop
git
Trello
Jira
React
Python
VS Code
Antigravity
Claude
JavaScript
MySQL
GA4
RestAPI
HTML
CSS
Claude Code
